Experience
Building products at scale.
Ten years turning complex, high-ambiguity problems into products merchants rely on daily — from the support desk at a Swansea startup to delivering an Amazon S-Team goal, and now building independently.
Independent Product Development
Planned Career BreakDec 2025 – Present
A deliberate break to build independently. Solo-built and launched RelicRoute, a metal detecting app for the UK market — owning everything from product strategy and UX to infrastructure, legal docs and go-to-market. Now in beta with an active tester community.
- RelicRoute — built solo with React Native and AWS
- Find logging, landowner permission tracking and trip planning
- Legal compliance — Treasure Act and PAS reporting
- GDPR-compliant legal docs and go-to-market
- Co-founded Drama Knights, an after-school drama club
- Developing Sutton Hall, an independent film project
Veeqo (an Amazon company)
Senior Product ManagerJan 2022 – Dec 2025
Led the full nine-month rebuild and relaunch of Veeqo US — a top-level Amazon S-Team goal. The US now drives over 80% of total shipping volume.
- US market relaunch — Amazon S-Team goal delivered in 9 months
- US now drives over 80% of total shipping volume
- Helped shape the decision to make Veeqo free — accelerating growth and Amazon Buy Shipping adoption
- Aligned Amazon and Veeqo stakeholders behind a third-party carrier strategy
- Established a prototype-first culture, building internal tools to test concepts before committing engineering
- Presented breakout sessions at Amazon Accelerate two years running
Veeqo
Product ManagerSep 2017 – Jan 2022
Designed and launched Veeqo's first hardware-integrated picking system — Digital Picking — cutting merchant fulfilment time by 96%, and delivered the warehouse workflows merchants rely on every day.
- Digital Picking — cut merchant fulfilment time by 96%
- Batch picking and scan-to-pack verification
- Direct-to-hardware integrations — USB scales and scanners
- On-site warehouse shadowing and operator interviews to anchor the roadmap
Veeqo
Head of SupportSep 2015 – Sep 2017
Promoted from entry-level support to Head of Support within 14 months, leading the team through a high-growth scale-up phase — then converted deep knowledge of user pain points into a product role.
- Entry-level to Head of Support in 14 months
- Led the support team through a high-growth scale-up phase
- Turned frontline customer insight into a route into product
How I Build
AI-native builder — I prototype and validate ideas before committing engineering, and stay hands-on with SQL, APIs and AWS. That sits on ten years of e-commerce and logistics depth, at scales of up to 200,000 shipments a month.
Skills