Turning complex systems into simple product experiences.
Product manager, builder and creative problem-solver based in Swansea. I take messy, operationally complex problems — ecommerce fulfilment, AI tools, community ventures — and turn them into practical products for real-world workflows.
Currently
I'm on a planned career break, building products independently — most recently RelicRoute, a metal detecting app for the UK market, now in beta with an active tester community. Before that I spent ten years at Veeqo — acquired by Amazon — where I led the US market relaunch, an Amazon S-Team goal, and products like Digital Picking that brought warehouse operations into the digital age. I'm an AI-native builder, prototyping and validating ideas before committing engineering.
Selected Work
Projects
My Approach
Great products don't begin with technology.
They begin with understanding people. From enterprise software at Amazon to local community projects, my approach is always the same:
- Understand the problem.
- Talk to customers.
- Prototype quickly.
- Measure everything.
- Iterate relentlessly.
Technology changes. Great product thinking doesn't.
Get in Touch
Let's build something great.
Whether you're hiring a Product Manager, looking for product advice, or simply interested in one of my projects, I'd love to hear from you.
Contact Me