SmartPak

SmartPak was built to solve a costly and often overlooked problem in ecommerce fulfilment: choosing the right package.

For many sellers, packing decisions are still made manually. Warehouse teams often rely on habit, guesswork or a limited set of default box sizes. That can lead to wasted space, higher material costs, inaccurate shipping estimates and unnecessary dimensional weight charges.

SmartPak brings intelligence into that decision.

The product uses an advanced 3D bin-packing approach to analyse the items in an order and recommend the smallest suitable package. Instead of simply asking whether a product fits, SmartPak considers the real-world dimensions of multiple items together, helping sellers pack more efficiently and ship with greater accuracy.

Designed around the Veeqo shipping workflow, SmartPak supports the fulfilment process at the point where the decision matters most: before the label is created and the parcel is sent. By recommending the right package earlier, it helps reduce waste, improve consistency and give sellers more confidence in their shipping costs.

My work on SmartPak focused on turning a complex operational problem into a simple, useful product experience. The underlying challenge was deeply technical, but the user need was clear: make the best packing decision feel obvious.

The result is a tool that combines product thinking, algorithmic optimisation and fulfilment expertise to help ecommerce businesses ship smarter.